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Spinning The Olympic Gold

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Olympic athletes like Michael Phelps can turn gold medals into lucrative endorsements once the games end. Dave Price talks with advertising critic Barbara Lippert about how the game is played.

Category: News
Uploaded: August 15th, 2008 @ 4:54 pm
Author: CBS

Length: 02:04
Rating:
Views: 1,042

Tags: ads endorsements gold michael olympics phelps

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